Klaviyo Sydney office: Tuesday 1 September, 10am
The B2C migration playbook: Emarsys to Klaviyo in 60 days
A two-hour working session, twenty seats, no keynote. You bring your stack and your renewal date, and you leave with a one-page migration roadmap built for your business, plus a follow-up call already booked with Klaviyo. Andzen facilitates.
- Date
- Tue 1 September
- Time
- 10am to 12pm
- Venue
- Klaviyo Sydney
- Format
- Working session
- Seats
- 20, by application
- Cost
- Free to attend
A working session, not a presentation
Nobody needs another slide deck about migration.
Most events on this topic hand you a case study and a business card. Useful for an hour, forgotten by Thursday. This one is built the other way around: the room spends its time on your migration, not ours.
You will be sat with a facilitator, a whiteboard, and people who have moved brands off Emarsys before. The questions are specific: what breaks first, what data actually has to come across, what can wait until after cutover, and where the sixty days genuinely go. By early afternoon you have an answer on paper.
It is deliberately small. Twenty people, so everyone gets working time and nobody sits at the back.
What you leave with
Three things, all of them yours to act on the next morning.
A one-page 60-day migration plan
Not a template. Your data, your flows, your renewal date, sequenced across sixty days with the dependencies and the owners marked. You walk out with it printed.
A stack-by-stack integration read
We map what you already run: reviews, loyalty, on-site search, support, subscriptions. Most of it connects to Klaviyo natively. You will know which pieces are plug-in and which need real work.
A follow-up call booked with Klaviyo
Klaviyo people are in the room, so the commercial questions get answered live and the next conversation is in your calendar before you leave.
Run sheet
How the two hours run
Indicative. We flex it to the room.
- 10:00
Coffee and the lay of the land
Quick round of who is in the room, what platform you are on, and where the renewal sits.
- 10:15
Why the drift happened
A short, honest read on what changed for B2C brands on Emarsys after the SAP acquisition, and what that costs in practice.
- 10:35
Map your current stack
Working time. You map every system touching the customer, and we mark the native Klaviyo connections against the custom ones.
- 11:05
Build the 60-day sequence
Data, deliverability, flows, reporting, cutover. We build the order of operations for your business, not a generic one.
- 11:40
Roadmap readout and follow-up booking
Each attendee reads back their plan, with Klaviyo AEs and a solutions specialist on hand for the commercial and technical questions. Book your follow-up call before you leave.
- 12:00
Close
Take your one-pager, done.
Who is in the room
Facilitators, not a panel.
Andzen facilitates. We have run these migrations end to end for APAC B2C brands, so the session is built around the parts that actually bite: data mapping, deliverability, and the flows you cannot afford to have dark for a week.
Klaviyo brings enterprise account people plus a solutions and product specialist, so pricing, contracts and technical feasibility get answered in the room instead of in a follow-up thread three weeks later.
Who it is for
- B2C ecommerce brands currently on Emarsys, or seriously weighing a move.
- Marketing, CRM, lifecycle and ecommerce leads with a say in the platform decision.
- Teams with a renewal inside the next twelve months.
Probably not for you if
You are B2B-first, you are shopping for agencies rather than platforms, or you want a general overview of email marketing. There are better uses of your morning, and we would rather say so now.
Getting there
Klaviyo Sydney office.
Level 17, 420 George StreetSydney NSW 2000, Australia
Nearest stations: Wynyard and Town Hall, both a short walk. Doors from 9:30am, we start at 10am sharp.
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Apply to attend
Twenty seats. Tuesday 1 September.
Tell us a little about your setup so we can tailor the working session before you arrive. It takes about a minute, and everything you share goes into the roadmap you build on the day.
Klaviyo Sydney office. Breakout space, AV and refreshments provided. We confirm seats by email.
FAQ
The practical bits
- What does it cost?
- Nothing. Andzen and Klaviyo cover the venue and light refreshments. The limit is the room: twenty seats.
- Why apply rather than just register?
- The session only works if everyone in the room is solving a version of the same problem. We check fit so the working time stays useful, not so we can gatekeep.
- Can I bring a colleague?
- Yes, and it often helps to have marketing and data in the room together. Apply separately so we can count seats properly.
- What should I bring?
- Your renewal date, a rough list of the systems in your stack, and the one thing about your current setup that annoys you most. A laptop is useful but not essential.
- What happens after I apply?
- We review against the twenty seats and confirm by email within a few working days, with venue details and the calendar invite.
- I am not in Sydney. Anything for me?
- Yes. The on-demand webinar with esmi and Klaviyo covers the same migration story. Ask us for the link when you apply.