Recorded, about 40 minutes
Get the Emarsys to Klaviyo webinar.
Carlie Campbell (esmi Skin Minerals), Jason Dorotich (Andzen) and Banico Nicholas (Klaviyo) on how the migration actually went. Add your details and we'll email it to you on release.
What the conversation covers
Forty minutes, five things worth knowing before you move.
- 01
Why esmi looked past Emarsys
Not a single dramatic failure, but a slow accumulation: campaign work that took too long, reporting nobody trusted, and a roadmap that kept pointing somewhere other than where the brand was heading. Carlie talks through what finally made a change worth the disruption.
- 02
How the migration was scoped
What actually had to move, what was quietly abandoned, and how the work was sequenced so trade kept running. Jason covers the parts teams routinely underestimate: data mapping, consent history and the flows nobody documented.
- 03
What cutover week looked like
The order things were switched, what was run in parallel, and the checks that stopped sends going out twice. Plainly told, including the bits that were tense at the time.
- 04
What changed for the team afterwards
Day-to-day speed, who can now build a flow without raising a ticket, and how the reporting conversation changed once the data sat in one place.
- 05
Deliverability, data and the questions people ask
Warming a new sending setup, keeping historical engagement usable, and Banico's read from the Klaviyo side on where brands get this right and where they lose weeks.
Who is talking
The brand, the practitioner and the platform, in the same conversation.
CustomerCarlie Campbell
Group CRM Manager, esmi Skin Minerals
Runs CRM across the esmi group and led the move off Emarsys from the brand side. Speaks from the position of the person who has to live with the decision after the agency leaves.
HostJason Dorotich
Founder, Andzen
Has taken APAC brands off legacy enterprise platforms for years. Handles the sequencing, the data and the parts of a migration that never make it onto the timeline.
PlatformBanico Nicholas
Senior Enterprise AE, Klaviyo
Works with enterprise B2C brands weighing a platform change. Gives the honest version of what Klaviyo does and does not solve on its own.
Who it is for
Worth your forty minutes if:
- You are on Emarsys and a renewal date is approaching.
- You are scoping a migration and need a realistic sense of effort and order.
- You have been told a move like this takes six months and want a second opinion.
- You are the person who will own the platform afterwards, not just sign for it.
Probably not for you if
You want a general introduction to email marketing, or a feature-by-feature platform comparison. This is one brand's migration, told in detail.
“We were spending more time working around the platform than working in it. Once we moved, the team got that time back.”
esmi moved from Emarsys to Klaviyo with Andzen, kept trading throughout, and now runs its flows in house.
Questions people ask
The practical bits
- Is it live or recorded?
- Recorded. It runs about forty minutes, so you can watch it in one sitting or skip to the part you need.
- When do I get it?
- We email a link to the address you register with as soon as it is released. Nothing else is sent in the meantime.
- Do I have to be on Emarsys?
- No. Most of it applies to any move off a legacy enterprise platform, and the scoping section is platform-agnostic.
- Is it a pitch?
- It is a conversation with a brand that made the move. Andzen and Klaviyo are both in the room and say so, but the useful part is Carlie's account of how it actually went.
- Can I share it with my team?
- Yes. Forward the link freely; there is no gate on the recording once you have it.